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Trakin' the india business buzz
Trakin is a blog that traks all the buzzing stories in Indian corporate and business world. This blog covers stories, news, views, videos on Indian companies, Indian leaders, Indian business tycoons, Indian economy, NRIs and Indian Start-ups
1302 articles
Google+ hits 50 Mln users in 88 days ? How does it compare with FB, Twitter & others [Graph]
From Trakin' the india business buzz, 4 month ago, Read 0 times. Similar articles
According to Paul Allen, who has been tracking and pitching Google+ user numbers based on his unique methodology, Google+ has hit 50 Million users in 88 days straight. Not only that, since being opened to the general public few days back, Google+ has been growing by at least 4% per day, meaning that around 2 million new users have been signing up each day on Google+.
Yes, Google+?s growth will slowly taper down from current rate, however, claims from everyone previously that ?It will be very...
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8 Reasons to have flexible hours at your workplace!
From Trakin' the india business buzz, 4 month ago, Read 0 times. Similar articles
Since the last decade, many employers have been trying new work practices and work environments to boost productivity in their organizations. The 21st century is the day and age of entrepreneurship and reforms in the perception of a ‘work environment’.
Flexible working hours seem to be the choice of many employees and entrepreneurs who rave about its benefits. Let’s take a look at some of the advantages of having flexible hours at your workplace and whether you should...
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News Bytes: Best IT Employer, Most Trusted Brands, Rural Ecommerce Traction growth & more'
From Trakin' the india business buzz, 4 month ago, Read 0 times. Similar articles
Best IT Employer in India
According to the survey – IT Best Employer Survey 2011 – conducted by Dataquest, in association with CyberMedia Research (CMR), HCL Infosystems has emerged as the BEST IT Employer in India. Mumbai-based Rolta has taken the second spot followed by iGATE-Patni. A new entrant SAP Labs came in at fourth spot, while Tavant has emerged as the fifth best IT employer in India. [source]
Brand Equity’s Most Trusted Brands in India
Nokia, which has always been...
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Amazon Kindle Fire ? Everything you need to know about it!
From Trakin' the india business buzz, 4 month ago, Read 0 times. Similar articles
Amazon just changed the eReader and tablet landscape, not by teeny tiny bit, but by a whole lot. Now it is clear that there are only two true tablet makers. The first one is Apple and the second is Amazon. Whatever happened in between is just a bad dream from which the likes of Samsung and HTC are still recovering. Amazon launched its Android tablet called Kindle Fire for $199. That's cheaper than any decent tablet out there.
Kindle Fire is Amazon's moat to sell its cloud services
With Kindle...
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How important it is to have Company Name in all Promotional Materials!
From Trakin' the india business buzz, 4 month ago, Read 0 times. Similar articles
Yes, they should! I initially wanted to center the title around company logos only but i thought of keeping it more generic. A company logo and/or the marketing material is probably the most critical aspect of brand discovery or recall.
There are umpteen articles around designing company logo’s and also whether nameless logos work better than logos with company name in them. The jury is out on this and there is the whole creativity and thought-process that determines what kind of logo...
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State of Indian Blogosphere 2011 ? Are Blogs dead'
From Trakin' the india business buzz, 4 month ago, Read 0 times. Similar articles
Blogging was ?the in-thing' with netizens 5-7 years back. Thanks to Google's blogger platform & Auttomatic's WordPress platform, literally anyone could setup their own blogs and publish their views & opinions in minutes.
It had good as well as bad consequences – Netizens had lot more quality content through blogs, but even more scrappy content started getting published.
Over time, micro-blogging platforms like Tumblr & Posterous got very popular, as it became even more...
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Why a strong product brand is more important than a corporate brand'
From Trakin' the india business buzz, 4 month ago, Read 0 times. Similar articles
I came across a very interesting discussion on LinkedIn a few days ago. The debate was that if we had to choose one what would be more important:
A strong corporate brand or a strong product brand'
As I followed the discussion, I looked back at my experience with brands and realized that it was indeed a though provoking question and the answer is very difficult to produce. In my opinion having a strong product brand is very important for the consumer markets (B2C). Most mature firms have a very...
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Google+ Engagement Analytics are here ? Google+ API is only getting started!
From Trakin' the india business buzz, 4 month ago, Read 0 times. Similar articles
With every social network, vanity metrics or the number of users / subscribers are one of the first things people use to benchmark the popularity of the network. No wonder then that Google+ managed to hog a lot of positive press with a meteoric rise in new subscribers such as reaching 10 Mn users in no time. Google Plus recently went public and that has resulted in a record increase in user base and traffic.
However, despite a flurry of announcements from Google on Google Plus the availability...
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Top 5 Must Have Productivity Apps on Android !
From Trakin' the india business buzz, 4 month ago, Read 0 times. Similar articles
Productivity apps are double edged swords. If you spend too much time on figuring out how they work, or if the apps turn out to be inefficient on a cross platforms or if there are bugs in the apps which don't allow all the features to work, then you're dismissing the whole point of having productivity and organization app.
The deal breaker on productivity app is that it has to have a simple, intuitive interface. No one wants to spend time to figure out how the app organizes itself, right'
From...
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Happy Birthday Google ? 13 years of constant innovation!
From Trakin' the india business buzz, 4 month ago, Read 0 times. Similar articles
Can you imagine your life on internet without Google' The answer cannot be anything else but an obvious ?No'!
But how did Google do it – I still remember my first tryst with internet way back in 1996. The first website I visited was Yahoo. Yes – it was the top search engine at that time, but after using it for sometime I found AltaVista better. Their were others like Lycos & Ask Jeeves as well, but Yahoo followed by AltaVista had majority of market share. Google was not...
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