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Chasing Social Media Results'
From Conversational Currency, 2 year ago, Read 0 times. Similar articles
As 2010 begins a new year it seems that the marketplace is consumed with measuring the return on investment from social media activities. The demand for measurement of ROI will distract the marketplace from learning new methods to create ROI or it will create new leaders who focus on the ?intent' which produces an ROI.
In an article in Mediapost titled 2010: The Year Social Marketing Gets Serious Laurie Sullivan writes: ?Marketers will need to start justifying social marketing plans with...
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Has The Social Meteor Hit You'
From Conversational Currency, 2 year ago, Read 0 times. Similar articles
A meteor is something in the far distance streaming through the galaxies. From Wikipedia: A meteoroid is a sand- to bouldersized particle of debris in the Solar System. The visible path of a meteoroid that enters Earth's atmosphere is called a meteor. The root word meteor comes from the Greek mete'ros, meaning ?high in the air.? It is also commonly although erroneously called a shooting star.
Social media is like a meteor. For a lot of people it is something far away but they have heard about...
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Draw Your Own Conclusions
From Conversational Currency, 2 year ago, Read 0 times. Similar articles
I recently caught up with a childhood classmate on Facebook. I remembered hearing that she had lost her older brother, Robert, in a recreational accident several years ago. Nobody ever knows what to say to a friend a situation like that. But Robert was different.
When I was a freshman in high school many years ago, a couple of goons were getting ready to kick my ass for no particular reason except that I was a freshman. Then Robert walked around the corner. He stood next to me, applied a...
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Job Market: We All Need To Tell Our Story
From Conversational Currency, 2 year ago, Read 0 times. Similar articles
I have published long and hard against the Resume system for Job hunting. I am a long-time proponent of a standardized knowledge inventory system in society that includes social capital, creative capital and intellectual capital to describe knowledge assets. I have railed against corporate for protectionism by hiding their knowledge assets behind non convertible job descriptions.
I published this short insight by Mike McClintock because it demonstrated an interesting point of view: demand side...
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Social ?Intentions' are Transparent!
From Conversational Currency, 2 year ago, Read 0 times. Similar articles
2009 brought a surge in the number of brands using social media. In 2010 we're likely to see more frequency in use of social media and experimentation with different approaches and methods. However the overriding issue brands should ask themselves is ?what is our intent'?.
Why Are Intentions Important'
Intentional actions and communications illuminates the factors which influence people's judgments of whether an action was done for the suppliers benefit or the buyer. In other words the...
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Fighting Terrorism With Social Currency
From Conversational Currency, 2 year ago, Read 0 times. Similar articles
Given the events of the last several weeks, it's time to for the aviation industry to get serious with Social Media. This article demonstrates how an alternate currency can be used to severely reduce or eliminate terrorist risk in commercial aviation. Think I'm kidding, read on.
Obviously an airline will not let you board an airplane if you don't have the financial currency sufficient to buy ticket. Why should an airline let you board an airplane if you do not have social currency...
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The World Really is Flat ? Crowd Sourced Design Rules
From Conversational Currency, 2 year ago, Read 0 times. Similar articles
I've finally collected enough of my Twitter 20 interviews (live interviews with social media luminaries, conducted on Twitter) to create an ebook.
I re-read every interview, and picked out the highlights. The best, most intriguing answers. I then categorized the answers topically: brand communities, PR, content creation, social CRM, etc.
The next big challenge was the design of the ebook. I got some excellent advice from my friend Charlene Kingston about ebook best practices (she's an ebook...
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LinkedIn Search Optimization (LSO) Critical for B2B Marketers
From Conversational Currency, 2 year ago, Read 0 times. Similar articles
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. This gave birth to a whole industry centered on optimizing search results for a given term. For B2C or B2B Marketers this was a huge revolution.
But for B2B Marketing fans I think you need to expand your game around search to start include what I am calling ? LinkedIn Search Optimization (LSO).
Late last year LinkedIn launched an advanced...
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How big is YOURS'
From Conversational Currency, 2 year ago, Read 0 times. Similar articles
Lee sent me an email:
“Am enjoying your book The New Rules of Marketing & PR and have recommended it to many colleagues.
Wow you really don’t like us poor old PR people do you' So – how DO you replace the clip books – which you are so scathing of ? and our bosses and client still demand' Can you help me understand how to explain to a client exactly what they have paid for on a monthly basis – you can’t just say it’s all out there in cyberland...
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Google Tax and Cultural Formatting
From Conversational Currency, 2 year ago, Read 0 times. Similar articles
Many Bloggers woke up this morning to the news of this mysterious new Google tax proposed by the French Government. Still shaking the sleep from my eyes, I see terms like ?Endless Enrichment', ?Cultural Formatting', and ?Imposing Order on The Internet'.
My first, second, and third reaction
1st: Decry that ?all taxes are a tariff on a market efficiency'. 2nd reaction; ?What does Google Produce Anyway ? The community produces everything and Google gives it away FREE – for a price'. 3rd:...
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Social Media Plus Sucking Equals Success
From Conversational Currency, 2 year ago, Read 0 times. Similar articles
Sometimes being wrong feels so right.
Truth and candor are in short supply these days. Perhaps it's always been this way, but it sure seems like there's an awful lot of politicians, celebrities, and athletes that have been unmasked as liars and losers.
Soon we'll have someone taking steroids while cavorting with hookers and debating health care legislation.
But amidst this icky zeitgeist another trend has emerged: Humble Companies.
Not long ago, it would have been nearly unthinkable for a...
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